I was commissioned to design a logo for Beat-Club, a Melbourne based dance night with a 60’s and 70’s vibe. The logo is a spin-off the original design created in the 60’s for a German music program which broadcast live performances of popular artists such as The Moody Blues, Frank Zappa, The Rolling Stones... amongst many others.
For our ‘modern’ version I decided to features the 2 ladies behind the event in their cartoon form, each of them wearing some fine retro fashion, with Pucci on the left and Mary Quant on the right!
I developed some supporting visual language to be used on promotional posters and postcards (currently in production) as well as an illustration to be used on social media platforms, in a style reminiscent of Shag’s artwork. You can see more of this one here.