Mr Pony is a team of designers, developer and digital strategists. They approached me with their desire to create a fun and unexpected brand, which had to incorporate a character that would become somewhat of a 'mascot'.
I came up with the idea of a strong man with the tag line 'pixel tamer', which seemed to describe best their skills in digital design. Teaming up with a copy writer, we used storytelling and illustration for the animated introduction to the Mr Pony website. Behold!